Networking Online

Networking online is vital to your career and success. The power of the internet allows for models to create strong links within the industry without in some cases meeting in person. All industry experts have access to the internet through mobile phones, laptops and iPads, which can be transported whilst travelling to various locations. Therefore, by networking online the desired person will be reached quickly and efficiently.

The world of social media has opened up a massive platform for models to network. Twitter especially allows for aspiring and established models to follow industry experts without having to muster confidence to spark a conversation. Large agencies and fashion designers will have a huge amount of followers and you probably will go under the radar. However, a smaller agency or independent boutique will most likely view your profile and return the follow. These may tweet modelling opportunities however, will never ask for personal details such as your bank account or ask for money. They will not contact you via social media yet may seek an alternative way to approach such as through your agency.

It is important to cater your personal profile on all social media platforms to a professional market. Imagine you are a future employer when analysing what information to provide on your home page. Choose a profile picture that is non offensive. Simply use a friendly, smiling image that gives a great first impression. Include your professional contact details, which may differ from your personal ones. A telephone number, email address and agency will be sufficient alongside a link to your online portfolio or website (if you have one). This gives a future employer or an individual you have met on at a networking event to contact you and also to scan through the work you have achieved to date. It will give them a chance to evaluate your suitability before making contact. With this in mind ensure you only post images or statuses that are suitable for a professional to see. Only divulge information that is appropriate and not offensive. Even employers who have already hired you may look at your Instagram or Facebook account and if they are unhappy with the content uploaded your contract may be terminated.

Whilst using the internet to network keep your safety as top priority over the desire to succeed. Following an individual on Twitter is a harmless act yet if the company is fraudulent they may contact you with false promises. Unfortunately, the modelling industry does attract those wishing to exploit impressionable models who are eager to progress with their career. Do not send any personal details or photographs through your social media account. Always carry out extensive research before accepting an invitation or following a company. Seek advice from experts if you are unsure as it is easy to run a fake account.

Another way outside of the social media world to contact connections online is via email. Upon meeting a potential link through work or event keep in touch regularly with updates of your progress. Forming a professional relationship through email is a great way to be remembered in the industry and asking for work is acceptable yet word your copy carefully. Be polite, confident and professional when writing your email as remember first impressions are key. Do not constantly send too many emails in a short space of time to the same person as you will come across as too eager and unprofessional. Remember those in a high position are extremely busy and may take a while to reply (if at all). Do not take this as a personal reflection on yourself, simply move on to another potential client. If you are planning on contacting a company you have not met in person always perform a background check prior to sending the email.

The internet is a great way to keep in touch with connections made within the industry yet ensure you remain safe at all times. Social media platforms are great for uncovering important information and keeping up to date with the movements of a precious link. However, remember trusted establishments will rarely contact you via the platform yet will check your profile for professionalism.